At OJ Financial, We Recognize That Every Investor's Jouney is Unique - Wheather You're A First-Time Retail Investor Or A Seasoned HNI (High Net-Worth Individual). That's Why We Offer A Comprehensive Range Of Investment Products To Match Your Financial Goals, Time Horizons, And Risk Appetite.
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OJ offers access to SEBI-registered mutual fund schemes from India’s top AMCs
(Asset Management Companies), categorized as:
Best for: Long-Term Wealth Creation | Moderate to High Risk | 5+ Years Horizon
Equity funds invest primarily in shares of companies listed on stock exchanges. These funds have the potential to generate high returns over the long term but may be volatile in the short term.
Popular sub-categories


Best for: Stable Returns | Low to Moderate Risk | 1–3 Years Horizon
Debt funds invest in fixed income securities such as government bonds, corporate bonds, treasury bills, and money market instruments. These are ideal for conservative investors or those with short- to medium-term financial goals.
Popular sub-categories


OJ offers access to SEBI-registered mutual fund schemes from India’s top AMCs
(Asset Management Companies), categorized as:
Best for: Balanced Approach | Moderate Risk | 3–5 Years Horizon
Hybrid funds combine equity and debt instruments to provide a balanced investment option, aiming for both growth and stability
Popular sub-categories


At OJ Financial Services, we offer more than just access to top-performing funds — we offer a holistic wealth management experience:
✅ Personalized advisory -
Get recommendations aligned with your financial goals
✅ Wide fund selection -
Access top AMCs and over 2,000 mutual fund schemes
✅ Online investment platform -
Invest, track, and switch funds digitally
✅ Expert reviews -
Ongoing monitoring of your mutual fund portfolio
✅ Low entry barrier -
Start with SIPs from as low as ₹500
✅ Tax-efficient options -
Choose funds with tax-saving features like ELSS


A SIP allows you to invest a fixed amount regularly in a mutual fund scheme, helping you:

Build wealth gradually
Benefit from rupee cost averaging
Develop a disciplined saving habit
Harness the power of compounding
Whether you invest ₹500 or ₹5,000 per month, SIPs can help you achieve long-term financial success.
| Fund type | Holding period | Short-term tax | Long-term tax |
|---|---|---|---|
| Equity Funds | Less than 12 months | 20% on capital gains | 12.50% on gains exceeding ₹1 lakh per year |
| Debt Funds | Any | Taxed as per individual income tax slab | Taxed as per individual income tax slab |
| Hybrid Funds | Depends on equity portion | Follows tax rules of dominant asset class | Follows tax rules of dominant asset class |
Note: Tax regulations are subject to change as per government announcements. Consult with a tax advisor.
Explore Beyond the traditional with high-yield opportunities
At OJ Financial Services, we offer access to Alternative Investment Funds (AIFs) — a sophisticated investment vehicle tailored for investors seeking diversification, higher alpha, and exposure to non-traditional assets. AIFs are ideal for High Net-Worth Individuals (HNIs) and institutional investors aiming to go beyond equities and mutual funds.
Diversified investment universe
Gain exposure to unique asset classes not available in traditional investments.
Expert-led fund management
Funds are managed by experienced professionals with deep industry, sectoral, and macroeconomic insights.
Structured risk management
Investments are backed by comprehensive due diligence, risk controls, and governance frameworks.
Regulatory oversight
All AIFs offered through OJ are registered and compliant with SEBI guidelines, ensuring investor safety and transparency.
Category I AIF
Invests in start-ups, SMEs, social ventures, and infrastructure projects. Ideal for investors interested in early-stage or impact-driven investments.
Category II AIF
Focuses on private equity, debt funds, and structured credit products. Suitable for investors aiming for consistent medium- to long-term returns.
Category III AIF
Engages in complex trading strategies, including hedge funds and derivatives. Best for aggressive investors seeking high-return potential.
Personalized strategies. Expert Execution. Transparent growth.
At OJ Financial Services, our PMS solutions are built for investors who seek customized, actively managed portfolios. With direct ownership of securities, transparent reporting, and expert fund management, PMS is ideal for high-net-worth individuals aiming to outperform traditional investment routes.
Diversified investment universe
Gain exposure to unique asset classes not available in traditional investments.
Expert-led fund management
Funds are managed by experienced professionals with deep industry, sectoral, and macroeconomic insights.
Structured risk management
Investments are backed by comprehensive due diligence, risk controls, and governance frameworks.
Regulatory oversight
All AIFs offered through OJ are registered and compliant with SEBI guidelines, ensuring investor safety and transparency.

| Type | Description |
|---|---|
| Discretionary PMS | Fund manager makes all buy/sell decisions on your behalf |
| Non-Discretionary PMS | You make final decisions while the advisor provides research and suggestions |
| Advisory PMS | Full control in your hands, with our expert investment advice and strategy |
Answers to the most common questions
For any other questions write us at oj@ojfin.com
or call on +91-11-49670000